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Glossary

Average search position

Where your pages rank in the Google results, as Search Console reports it. Fond averages it over the range and weights it by impressions. 1 is the top result, so lower is better.

Average search position comes from Google Search Console. It tells you how high your site appears in the Google results for a search term or a page.

How Fond computes it

Search Console reports a position for each day, and Fond keeps every day that it syncs. For a date range, Fond weights the position of each day by the impressions of that day. The result is the position that the average impression saw.

1 is the top result, so Fond shows a move from 12 to 8 as a positive change.

How it differs from average answer position

Average answer position is the third of an AI answer where a brand first appears, from 1 to 3. Average search position is a Google ranking.

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